About SavvyWomenOnline

Savvy Women Online is your place for support, motivation and solid, practical advice to dream bigger and achieve more. 


At Savvy Women Online, we'll help you and cheer you on every step of the way:


Gain confidence and clarity


Know what you want, and know how to get it, thanks to concrete, step-by-step actionable advice.

Stop constantly second-guessing yourself: you don't need to have all the answers from the start.

Turn fear into fire: say goodbye to paralysing doubt and feel liberated when you take action!


If you want to know the road ahead, ask those coming back - SavvyWomen Podcast


Get inspiration, invaluable tips and know-how from women who encountered the same obstacles and overcame them to achieve professional success. Listen to the Savvy Women podcast.


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Meet the Savvy Women Online Team


Susan HayesCulleton, Founder

Susan is an international keynote speaker, a financial trainer and a Chartered Financial Analyst. She has always been fascinated by the world of business: at three she started a "travel agency" selling faraway destinations to her dolls and teddy bears... Apparently her customers were always delighted with her service!   

SusanHer vision is a world in which women are confident in their abilities and stop comparing themselves to others only to find themselves wanting. A world in which women don't constantly play down their immense skills and abilities

There is room for the super-confident, super-ambitious careerwoman, and there is room for the stay-at-home mammy who loves her home and family - but still wants the stimulation and challenge of an exciting job. Both of them want to lead fulfilling lives and fully manifest their potential.



Ardle Culleton, Founder

ArdleArdle is a Qualified Financial Advisor with the Institute of Bankers and a member of the CFA Society Ireland. He has twenty years' experience in the financial industry: Stock Market Investing, #DIYInvestor, Investment Clubs, Life & Pensions.

He has seen how women sometimes hold themselves back and doubt themselves, when they're perfectly qualified and more than able for a job. Because it is so sad that their potential remains hidden instead of flourishing, Ardle came on board the Savvy Women project from day 1.


Caroline Maher, Personal Assistant to Susan HayesCulleton


CarolineAfter years at home taking care of the children, Caroline wanted a job that would allow her to make the most of her splendid organizational skills: running a house efficiently and raising children without losing your sanity doesn't happen by accident, after all.

However, she was worried that employers would only see the "mammy" in her, and that it wouldn't be possible to get the flexibility she absolutely needed

She has found it all by working from home as a personal assistant. When she first started out, she had never sent an email: now she coordinates schedules over different time zones, updates blogs and websites and fulfills online orders - it's all in a day's work. And she's on time to pick up the children from school. And bake them scones and buns.







Maurice Sweeney, Head of Digital Marketing

Maurice hails from Enniscrone in Co. Sligo. Maurice brings a fresh outlook and original ideas that we're excited to see him implement to boost our social media channels. He obtained a Degree in Business Studies in Management Practice from IT Sligo as a Mature Student, after returning from a 10 year career stint in Dublin.



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